Top 12 Countries to Succeed in the Sports Betting Market

In today's world, the Growth of online sports is an upscaling platform due to a larger number of users at a global level. Sports are essential for every country for entertainment, making money through betting, and so on. Sports betting apps, the online betting platforms, work based on predicting sports results and outcomes based on the bets. Sport betting has gained market revenue of 129.31 billion dollars with a compound growth rate(CAGR) of 8.9 %. It is expected to reach USD 187.39 billion by 2030. Let us explore the top 12 countries to succeed in the sports betting market by 2025 in this blog.  

The sports betting market in successful countries 

According to stats, these are the countries where sports betting markets succeed most highly in the market, as mentioned below :          

UNITED STATES                           
From the year of 2018, when sports betting apps were legalized, many USA players have entered the platform and started betting. till now, online sports betting is more engaging among the USA players. It is due to unique features, a variety of game selections,  crypto integrations, multiple payment options, and a robust security environment of the sports betting app. Most of the USA players started to engage in sports betting during the booming  FIFA World Cup. Market revenue of sports betting apps contributed nearly $18.51billion US dollar in 2025. 

UNITED KINGDOMS                    
The sports betting platform has a massive success in the UK market due to more combinations of sports culture, modern technology, and a trusted administrative environment. The Market area of the sport betting app is estimated at £14 billion annually in the UK. More UK players choose this sports betting app due to the availability of a wide range of sports betting games, live betting, and an advanced dashboard for analysing gaming data before betting.

INDIA   
The sports betting apps have gained more popularity among indian players due to the inherent passion for cricket. More variety of games are available, but the highest sports betting app market is covered only in cricket by conducting premier league-like WCC, IPL, and Premier League conducted by the states of India. In 2025 market reach and revenue of the sports betting covered market area in India is over 140 million, with revenue of $3.5 -5 billion dollars earned only for cricket.

NIGERIA 
     
Most Nigerian players' favourite games are football and basketball; due to this market analysis, sports betting games have become popular among players in Nigeria. Many young generation is adaptive to outdoor games by knowing the outcomes of the team to win. Nowadays, technology has advanced in Nigeria, so a larger number of people are using smartphones and other devices. The market reach of the sports betting app in Nigeria is over 60 million users engaged due to high interest in sports, and the market revenue is estimated at $1.8 - 2.5 billion per year.

KENYA      
The market reach of sports betting apps in Kenya has engaged over 7 - 10 million active users, mainly young age. Sport betting apps' estimated revenue in the market is $450–$600 million per year due to easy mobile payment, football fandom, and 24/7 access. Kenya mostly focuses on football, and the two matches are conducted mainly English Premier League and local leagues. 

Australia             
The sports betting apps in thriving in the Australian market, reaching over 8  million users engaging in the sports betting platform, and generating 7.5 million annually through mobile apps. Sports betting apps are engaging more users due to the combination of sports culture and advanced technology in Australia, and Australian players are interested in playing a variety of games, like horse racing, cricket, etc.

Brazil      
The sports betting market in Brazil is recently legalized, So brazilian got more interested in sports betting app due to crypto integration , more Football  Fandom , and the rise of mobile and website application.Sports betting app contributed $3–4.5 billion dollar in the market area of Brazil.

Canada         
Canada is become a single-event sports betting app that legalized in 2021 and is one of the most promising markets in North America due to more number of sports fandom and allows dozens of private sportsbook operators. The Canadian market area is estimated in sports betting apps is $2.4 billion (2025), due to advanced technology and more sports fantasy.

Philippines          
The  Sports betting Market in the Philippines is regulated by PAGCOR, has 20–25 million users used to bet on their favorite sport and contributes the market area over   $1–1.5 billion USD, with basketball and esports fueling 80% of mobile betting.

South Africa 
The sports betting market in South Africa has grown into one of the most energetic and controlled markets in the African continent. The reason of the sports betting apps' high growth is due to more number of internet users, mobile users and deep passion of sports culture; most users bet on sport betting platform is soccer. As of 2025, the South African sports betting market is estimated to be worth over ZAR 45 billion (approx. USD 2.5 billion) annually, and the market area is covered by over 40 million South African users who are engaged in sports betting apps. 

Malta       
The sports betting market area in Malta has reached a peak due to strong passions for sports in football, water polo, and motorsport, due to the improvement of technology and increased usage of mobile devices. The market revenue is estimated 2025 be over $15.0 million in 2025 and is predicted to grow rapidly $17.4 million by 2028.

Curacao     
Curcao players choose this sports betting platform due to their deep-rooted passion for soccer and baseball. When the technology is developed in Curacao, the electronic device usage also increases due to the more availability. The market area is estimated to be nearly  $17 -$18 million, and the reached audience is  1.1 million from 2024-2025.

Final thoughts 
 
Above mentioned countries sports betting market has experienced significant growth due to a strong sports culture in different types of sports, based on the country with large entertainment and a goal to earn income by using sports.  

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