How Press Releases Help Small Brands Compete in the Digital Era

Many small businesses struggle to get noticed in today’s crowded digital landscape. However, one classic yet powerful method still works: the press release. For brands like Saromben, using press releases strategically can create real opportunities for exposure, especially when larger ad budgets are out of reach.

Why Press Releases Are Still Relevant

Press releases might seem outdated compared to TikTok trends or Instagram reels. But the truth is, they still play an important role in how information spreads. Journalists, bloggers, and even search engines rely on well-structured press releases to identify trustworthy stories.

In 2025, credibility is currency. A well-timed and well-written press release can help a small brand appear more professional, gain online visibility, and even attract media coverage without paying for it.

What Makes a Good Press Release?

To stand out, a press release must be more than just an announcement. It must tell a story.

Here are the basics every release should include:

• Headline: Clear and attention-grabbing.

• Opening paragraph: Explains the key news in one or two sentences.

• Supporting details: Why the news matters, who it affects, and relevant background.

• Quote: From someone inside the organization—adds personality and credibility.

• Boilerplate: A short paragraph about the company.

• Media contact: For follow-ups or interview requests.

Don’t forget to include relevant keywords for SEO, such as your product name, industry, or location. This helps the press release rank on search engines and attract organic traffic.

The Digital Advantage of Press Releases

Press releases today are not just for newspapers. Most are published online—on news websites, blogs, or company sites—and shared via social media. That means a single release has the potential to:

• Improve your brand’s search engine presence

• Get picked up by industry blogs

• Attract backlink opportunities

• Be reshared by influencers or partners

When combined with good timing and strategic placement, a press release can become a marketing tool that works long after it's published.

Getting the Word Out with Portal Narasi

Writing the release is just one part of the process. Distribution is where many small businesses fall short.

This is where platforms like Portal Narasi can help. Known for featuring human-centered stories, Portal Narasi gives small brands a space to share their message with a larger, engaged audience. They accept well-crafted press releases and often work with brands that align with their editorial values.

For a company like Saromben, using Portal Narasi to share news about a new product line or community initiative could result in organic coverage, media interest, and public engagement—all without paying for traditional ads.

Tips to Maximize Press Release Impact

Here are a few ways to make your press release more powerful:

1. Focus on the news angle: Think like a journalist. Ask, “Why should anyone care?”

2. Use real quotes: Let your founder or a team member share genuine insights.

3. Keep it short and skimmable: Ideal length is around 500 words.

4. Include a strong call to action: Invite readers to visit your site, attend an event, or try your product.

5. Add visuals: Attach a product image or team photo for more engagement.

6. Optimize for mobile: Many journalists read emails and sites on their phones.

Common Missteps to Avoid

Some businesses make simple mistakes that cause their press releases to fall flat. Here are pitfalls to watch out for:

• Writing like an advertisement rather than a news story

• Using vague or overhyped language (“game-changing,” “world’s best”)

• Forgetting the date or contact information

• Sending it without proofreading

• Not following a standard format

Remember, journalists receive dozens of releases every week. Keeping yours professional, relevant, and concise increases your chances of being noticed.

Real-World Benefits for Small Brands

So how does this all translate to real business outcomes?

Here’s what a successful press release can lead to:

• A feature in a local or national publication

• Increased traffic to your website

• A spike in product sales or event registrations

• New partnership or funding opportunities

• Stronger brand awareness and credibility

For small brands like Saromben, every bit of exposure matters. A single media pickup from a well-distributed press release can create ripple effects across your marketing channels.

Final Thoughts

In a time when digital marketing is dominated by ads and algorithms, the humble press release offers something different: authenticity and control. It allows small businesses to speak directly to the public and the press in their own voice.

Whether you're launching a product, hosting an event, or announcing a collaboration, don’t underestimate the power of a simple, well-crafted press release. Platforms like Portal Narasi give your story the chance to be seen and shared widely.

In 2025 and beyond, press releases remain a timeless tool for building visibility, trust, and long-term growth.