Bisleri
Bisleri was originally an Italian company that produced a mineral water called “Bisleri”, which was introduced in India in 1965.
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In 1969, the Parle Group, owned by Ramesh Chauhan, acquired the Bisleri brand in India for around ₹4 lakh.
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Parle was already famous for its soft drink brands like Gold Spot, Thums Up, Limca, and Maaza.
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Under Ramesh Chauhan’s leadership, Bisleri was rebranded as a bottled drinking water company, marketed for purity and safety.
Rise to Dominance (1980s–1990s)
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Bisleri pioneered the concept of branded bottled water in India.
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Introduced PET bottles in the 1980s, which were lighter and more durable than glass.
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With increased urbanization and health awareness, Bisleri became a household name, dominating the Indian bottled water market.
Expansion and Diversification (2000s)
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Launched in various bottle sizes to target all market segments: 250ml to 20-liter cans.
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Introduced products like Bisleri Club Soda.
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Initiated environmental campaigns such as “Bottles for Change” to promote plastic recycling.
Recent Developments (2020s)
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Bisleri has faced increasing competition from brands like Aquafina (PepsiCo), Kinley (Coca-Cola), and local water brands.
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In 2022–2023, Tata Consumer Products was in talks to acquire Bisleri for around ₹7,000 crore, but the deal was later called off.
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As of 2025, Bisleri remains a privately owned Indian company with a strong market presence.
