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Something we’re often asked is where does one send a Press Release and what are the simplest press release submission sites and Press Release distribution services.

So if you’re reading this, the probabilities are you’ve already written one and now got to determine the way to do a Press Release submission. That’s why we’ve fully updated our guide to the simplest Press Release submission sites for 2020.

If you’re still yet to truly write one though, you'll learn everything you would like to understand about writing a Press Release in our Ultimate Startup Press Release Guide. you'll also download our Press Release template and examples here, to form the method super easy.

First things first, we'd like to speak about SEO
As we were writing the updated version of this page, we did what all good copywriters do and reviewed the opposite page-one search results on Google. To our surprise, tons of the recommendation around backlinking for SEO was way, the answer of date. a number of the pages were dated as far back as 2009, and as SEO years are almost like cat years, the recommendation was from another era.

The general consensus within the SEO industry is that Press Release submission sites are not any longer an efficient means of earning beneficial backlinks. Long story short, a couple of years ago Google got uninterested with people abusing these platforms to realize backlinks.

As a result most reputable Press Release submission websites now set all backlinks placed in press releases as nofollow by default. this suggests no link equity is passed onto the location that’s being linked to. While some paid and press release distribution services still offer follow backlinks, the benefit goes to be negligible in 2020.

However, all this talk about using Press Release submission sites to earn backlinks slightly misses the purpose . If this is often what you’re after, then these websites should just be seen as a way to an end. they supply a platform for journalists to seem for stories. And if a journalist writes up during a ll|one amongst|one in every of"> one among these press releases as a piece of writing in a news publication site, the backlink during this article will pass link equity. So it’s through earned media wins that you simply can combine PR and SEO.

Here’s a blog post we wrote about this subject, which explains the history and therefore the current state of play in far more detail.

What is a press release?
A Press Release may be a document that communicates your startup announcements to journalists in an efficient way.

Press releases have formulaic structures that are designed to urge a company’s message across as clearly as possible.

We know, writing press releases are often tricky.

Yet, writing press releases may be a valuable art which will propel your startup into the spotlight of industry influencers and journalists.

Where do I submit a press release?
While you’ve little question landed on this page as your trying to find Press Release submission sites, it’s important to completely understand the context and process here. There are, broadly , two main routes for sending out a press release:

Send a Press Release on to journalists, within the hope they’ll write it up into a piece of writing . Our Ultimate Startup Press Release Guide provides a step by step guide the way to do that . And our journalist email list database has a lot of useful email addresses.
Publish a Press Release onto Press Release submission sites. this is often what this guide focuses on.
Moreover, because the news industry has changed such a lot over the last decade approximately , these Press Release platforms have also evolved so as to remain relevant.

Many of them now offer a lot of other services like contact information databases, social media influencer access, media monitoring and PR analytics.

For example, sites dedicated solely to video Press Release services are getting increasingly fashionable businesses big or small. Video press releases allow businesses to visualise their story, tapping into the growing consumer desire for video-based content.

What is a Press Release submission?
Press release submission websites are platforms that allow you to publish press releases that you’ve written. These platforms then function useful sources of stories for journalists and reporters who are trying to find stories. [Dodgy metaphor alert] consider them as wholesalers or stockists for the news industry.

Here’s a very good video from Newswire, who are one among the industry leaders, explaining how their service works.

What is the difference between a paid and a press release submission site?
There are both fee-paying and press release submission sites available.

The free online Press Release submission services are very basic as you’ll see from the below list. If your objective is to earn media coverage is recognized publications, then it’s extremely unlikely that you’ll achieve this using free submission sites. Therefore, set your expectations accordingly and just see these services as how of getting alittle little bit of exposure at zero cost (although some question if this is often even well worth the effort).

It’s said that some press release submission sites are great for technophobes given their easy-to-use interface. Trust us, though. Sacrificing quality for usability may be a sure-fire thanks to condemn your Press Release to a journalist’s spam folder.

The fee-charging platforms, particularly the market leaders, offer enormous reach major news and media outlets. However, these services are often very expensive and don’t guarantee results.

The pros and cons of Press Release distribution services
As discussed above, there are two ways of sending out a Press Release to urge media coverage. One is to send it on to journalists, while the opposite is to use one or more Press Release submission sites.

The benefits of employing a submission site, versus sending a Press Release on to journalists, are the following:

It’s super quick; you don’t got to find journalist email addresses nor write a customized pitch to every of them
You can get instant access to the world’s largest media organizations
Some platforms allow you to focus on a selected niche or industry
Platforms often syndicate press releases, increasing your visibility
However, there are some downsides to those platforms, in comparison to pitching press releases on to journalists:

From our experience, we recover media coverage results when pitching a Press Release on to a journalist
You don’t get direct access to journalists, so can’t build up relationships with the press
As discussed above, the SEO benefit, in terms of backlinks, is now negligible to none
How to do a Press Release submission
If you’re using one among these Press Release distribution services, then the particular submission is super easy. Most services allow you to easily copy-and-paste your content into a web text editor, then upload any multimedia that you simply want to incorporate. you'll then add hyperlinks and other functionality before you publish it.

And in terms of outreach, most of the premium services will allow you to choose which sorts of publications you would like to focus on.

What happens once I publish a Press Release onto a submission site?
Your Press Release will appear ‘as is’ (i.e. a carbon of what you wrote) on the platform that you simply submitted it to. It’s then distributed to relevant news and media organizations. this is often when the magic happens.

If a journalist and/or publication is curious about the story, they’ll pick it up and run with it in one among two ways:

Publish it ‘as is’ on their own publication. this is often literally a copy-and-paste of the Press Release that you simply wrote.
A journalist will write it up into a piece of writing, using quotes and other information contained within the Press Release.
--PR Newswire
--Business Wire
--24-7 press release

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